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A diverse population with discriminating tastes, the Boomers are influencing everything about planning active adult developments. Learn how to better identify and serve the needs of this unique aging population. This course assists builders, developers, and other housing professionals in gaining a …
9/9/2010
| Course Overview |
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The goal of any sales program is obvious….close sales! How to reach that goal isn’t always so clear. The path to a highly productive and smoothly running sales program starts with creating an organized onsite sales center. At the heart of the sales center lies a set of systems and forms …
2003
| External Link |
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The Sales and Marketing Magazine for the Housing Industry
Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, marketing plans, …
Bi-monthly
| Magazine |
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Jack H. Willenbrock's book "Benchmark Your Business, Guidelines for Success," available through BuilderBooks.com, helps homebuilders, developers, and trade contractors take business to a new profitable level.
An inspirational and invaluable tool, "Benchmark Your Business" is a step-by-step …
5/3/2010
| Web page |
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The Cost of Doing Business Study is based on the results of a financial survey conducted by the National Association of Home Builders in 2007. This one-of-a-kind resource gives you the unique opportunity to compare yourself to other builders across the country. Home builders get a rare glimpse at …
2008
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Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to buy new homes. This book helps improve sales by serving the needs …
2001
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“Act as if you like your customer,” says customer service expert Carol Smith. She shows builders and their management staffs how to make their home buyers’ experience a positive one from initial contact through warranty service.
Satisfied customers aren’t born that way. …
2003
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Enhance profits by creating the kind of loyalty that only comes from exceptional customer service.
Make your business stand out by creating a service-oriented culture that actively addresses the needs of your customers. From staff to vendors and trade contractors, customer satisfaction needs to …
2003
| External Link |
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Impress your clients! This professional, informative handbook will educate your customers about the ins and outs of remodeling a home. Sold in packs of 10, they are perfect handouts for showing your commitment to making the remodeling experience a positive one. Sold in Packs of 10
2003
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Improve your sales by successfully navigating the complex distribution channels in the building industry. Strategic Selling in the Building Industry gives you the strategies and insights to maneuver through this tangled sales maze and come out on top.
The industry’s ever-evolving …
2003
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Most home builders conduct informal market research already. A visit to a competitor's model, meeting with unhappy homeowners, and neighborhood block parties all contribute to a builder's market research. Find out how to analyze and use this information to your greatest advantage. This how-to …
1999
| External Link |
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More! Management Ideas That Work contains more than 175 ideas to help you run your home building business more effectively and profitably. It's filled with real-world, practical advice from builders across the country - builders just like you! This book offers tons of great tips to help you: Hire …
2001
| External Link |
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Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes. This great new book helps improve sales by …
2002
| External Link |
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Get that lease signed without strong-arm techniques or inflated promises. Renters have unique needs and preferences and in turn have unique hot buttons when it comes to finding a home. Find out how to successfully market multifamily developments, learn unique techniques to market to renters, get …
2003
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This popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals, and a great close. Includes a chapter on utilizing technology in your marketing and a more extensive …
2003
| External Link |
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If you think your customer’s home buying experience ends with the signing of the sales contract—think again. To be a successful full-service home builder in today’s market you must offer more than just a well-built home—you must give your customers the opportunity to …
2008
| External Link |
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The Newsletter for Certified Graduate Builders
1/14/2010
| PDF |
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CGA Brochure - Downloadable .pdf file
1/4/2010
| PDF |
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National Sales and Marketing Council - Connecting People, Building Careers
The National Sales and Marketing Council (NSMC) connects people and builds careers through information, education, recognition, and networking. NSMC, a council of NAHB, has more than 40 years of dedicated …
11/6/2009
| Web page |
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“The Green Home Guide: Connecting the Green Dots” provides the consumer and prospective home buyer with the most up-to-date, simple, and affordable strategies used to embrace a greener lifestyle at home.
This video will empower you with the information necessary to buy or remodel …
3/6/2009
| Web page |
